Marketing

A teaser trailer for the film was attached to the film Ice Age: The Meltdown from March 31, 2006 onwards; the same trailer was then broadcast during the April 2, 2006 episode of The Simpsons, "Million Dollar Abie". A 1½-minute-long trailer was then shown on November 12, 2006, immediately after the second act of The Simpsons episode "G.I. (Annoyed Grunt)".Another 1½-minute trailer appeared on The Sun newspaper's website on December 11, 2006.The next trailer was shown during The Simpsons episode "Springfield Up" on February 18, 2007, and was made available online shortly afterwards.The final theatrical trailer was released through Yahoo! Movies on June 21, 2007. In addition, two clips were shown to audiences during a The Simpsons panel at Comic-Con 2006,and another animatic was included on The Simpsons: The Complete Ninth Season DVD boxset.

McFarlane Toys released a line of action figures based on the film, including Ned Flanders and Bart looking over a rock at the mutated squirrel they find at Lake Springfield. Others include Bart skateboarding naked around Sherri and Terri, Homer with Plopper, and Itchy & Scratchy in "Presidential Politics". Also a series of "movie mayhem" figures, depicting the family in a movie theater, were released. A video game entitled The Simpsons Game has been announced by EA Games, and it will be released to coincide with the film's DVD release in the fall.

Eleven 7-Eleven stores in the United States and one in Canada were transformed into Kwik-E-Marts.These twelve stores, as well as the majority of other North American 7-Elevens will sell "Squishees" (Slurpees in collectors cups), "Buzz Cola", "Krusty-O's" Cereal, "Pink Movie Donuts", and other Simpsons-themed merchandise.The promotion resulted in a 30% increase in profits for the altered 7-Eleven stores.In Dorset an image of Homer was painted next to the Cerne Abbas giant, causing outrage amongst local Pagans who performed "rain magic" to see it be washed away.Homer himself later performed a special animated opening monologue for the July 24, 2007 edition of The Tonight Show with Jay Leno, as part of another promotion.

Samsung released a Simpsons Movie phone,and Microsoft released a limited edition Simpsons Movie Xbox 360.Ben & Jerry's released a The Simpsons themed beer and donut flavored ice-cream, entitled "Duff & D'oh-Nuts".Other merchandise included a The Simpsons Movie coffee mug and a donut-shaped stress reliever, as well as a badge pack. Online users were presented with the opportunity to download free animated and static content for use within their Windows Live Messenger conversations.Burger King, JetBlue Airways, and Vans also have tie-in deals to promote the film.Burger King produced a line of The Simpsons toy figures that were given away with children's meals, and ran a series of Simpsons themed television adverts.JetBlue held a series of online sweepstakes with the top prize being a trip to the film's Los Angeles premiere; also, their plane's inflight entertainment system included a channel dedicated to The Simpsons.Promotions occurred around the world, including the village of Springfield in Canterbury, New Zealand who were awarded a "giant pink donut" for being named Springfield